Data Analyst – Audience Analytics chez Ubisoft

Ubisoft is a global leader in gaming with teams across the world creating original and memorable gaming experiences, from Assassin’s Creed, Rainbow Six to Just Dance and more. We believe diverse perspectives help both players and teams thrive. If you’re passionate about innovation and pushing entertainment boundaries, join our journey and help us create the unknown!

The Data Analyst, Audience Analytics, will be responsible for gathering and analyzing customer data of a game portfolio, working closely with business stakeholders, to provide clear insights about consumer behaviors and deliver strategic recommendations. You will be the main point of contact of marketing teams, translating their need into analytical projects, and using machine learning methods to provide them insights and support them all along the life of the game, on different business needs (acquisition, retention, …).

Who we are

Audience Analytics team works with the business stakeholders such as CRM, Paid Media, AAA brand, Live brand and F2P teams located worldwide. Our goal is to support business stakeholders and strategic decisions by delivering them analytical insights about the consumer database and providing them a clear and granular snapshot of our players at a game, brand or transversal level.

Responsibilities

Analytics

· Create, manage and distribute data and insights utilizing analytics tools (SQL, Python)

· Analyze customer data to gather knowledge, generate insights, create value and support decision-making.

· Create and maintain of standard Ubisoft/brand/game audiences

        o Identify levers of audience, monitor their evolutions and their impacts on business KPIs

        o Build user segments and analyze their behavior

· Apply a variety of visualization techniques and design the content and appearance of data visuals.

Collaboration

· Translate the business questions and challenges from the stakeholders into Audience Analytics projects.

· Be the main point of contact of the stakeholder teams ; Understand the brand and marketing objectives and the major initiatives; Identify the most relevant methodology to answer the need; Deliver insight; Conduct meetings and coordinate different interlocutors (finance, research, marketing, …)

· Work closely with CRM and media teams, understand their technical environment and constraints, propose an adapted approach to their operational needs

· Provide strategic audience recommendations to stakeholders

• A degreein Marketing, Marketing Research, Statistics, or Econometrics.
• A first experience as data analyst
• Experience with SQL and Python for data analysis strongly appreciated
• Strong analytical and synthesis skills; ability to analyze raw data, draw conclusions, and develop actionable and strategic recommendations
• Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques
• Proactivity and creativity with data
• Demonstrated success presenting complex qualitative and quantitative research data in a clear and compelling manner
• Excellent written and oral communication skills